Another lazy poem

It first appeared years back; innocent enough

Convoluted stories, all dripping with fluff

A rousing voice rhymes in place of a song

But a concept so tired can’t keep living on


Yet still it endures, sadly more than a fad

Another lazy poem in another telly ad

Brand stanzas and couplets invading the screen

With cliches more weary than they’ve ever been


It’s Magners, McCain, and everywhere you look

Cheesy old Cathedral, you’re not off the hook

Pop drinks and sports games both share one idea

Then Waitrose join in (with a highbrow effort, dear)


So flick on your box to hear rhythm and verse

But stop short of thinking it can’t get much worse

For just when you’ve suffered your rhyme overload

Here are McDonald’s – with another tired ode